All case studies
PlaymentAssociate PM

Computer Vision Annotation Product Strategy

Combined user research, workflow analytics, and hands-on domain knowledge to improve 2D/3D annotation speed, adoption, and product direction.

Timeline
December 1, 2018 — December 31, 2019
Primary contribution
Associate PM
Computer Vision Annotation Product Strategy illustrated product use case

Product challenge

Improve the economics and usability of complex computer-vision annotation. Customers needed precise training data, operators needed faster workflows, and internal project teams needed better visibility into turnaround time and feature adoption.

Product and engineering approach

  • Researched the needs of annotators, project teams, and customers, then translated them into product requirements for 2D and 3D video workflows.
  • Used my prior hands-on engineering experience with the annotation platform to assess feasibility, clarify trade-offs, and work effectively with the delivery team.
  • Helped design a 3D segmentation tool that was presented at CVPR 2019.
  • Improved internal project-management tools so operational teams could coordinate complex annotation work more effectively.
  • Created dashboards for feature use, adoption, and turnaround time, giving roadmap decisions a stronger behavioral signal.

Outcome

  • Reached more than 90% adoption for key features.
  • Reduced annotation turnaround time by removing workflow friction identified through research and usage data.
  • Established a more evidence-led product process spanning discovery, requirements, adoption, and iteration.
  • Trained Product Solution Engineers on the new tools and relevant coding skills, helping product knowledge travel beyond the core team.

Technology stack

Product Management
2D/3D Annotation
Analytics
Project Management
User Experience
Feature Development
CVPR
Product Requrirement Documents
User Research
Feature Adoption