Android Crowdsourcing Platform

Product challenge

Turn repetitive data-enrichment work into a mobile experience that contributors could understand, improve at, return to, and trust for payment. The business needed reliable task throughput; users needed clear work, timely prompts, and a credible reward loop.

Product and engineering approach

• Built social onboarding and a configurable quiz interface that could support different fashion and commerce enrichment tasks.
• Added practice mode so new contributors could learn the interaction model before doing paid work.
• Used FCM notifications to reconnect eligible users with available tasks at the right time.
• Implemented PayTM redemption so the reward promised by the product could be completed inside the experience.
• Added Firebase Analytics to understand user behavior and built custom Android components where generic controls did not fit the task.
• Automated mobile releases with Fastlane to make iteration more dependable.

Outcome

• Delivered the complete contributor journey rather than an isolated annotation screen.
• Connected engagement mechanics to the business need for consistent crowdsourcing participation.
• Established a reliable payment-distribution workflow that made the marketplace useful to contributors as well as task owners.